An interesting way of promotong a film

    A group of climate activists chose to promote the public release of a film about their walk from South England to Glasgow by repeating the walk, this time with the destination being the premiere of said film. The original walk was a protest to save the climate targeted at the climate conference in Glasgow, and over a thousand people joined. After hearing that these stories would be turned into a movie, the same people chose to promote the film by walking 135 miles from London to Bristol for the premiere.

   I think that this is a very original and interesting way of promoting a film because it grabs people's attention. Also, the premise of the movie is to spread awareness and information about the climate, and that is always appreciated. I admire the participants of this walk for their dedication, and I guess that the film producer was extatic when he found out what they did to promote his film. 

https://www.theguardian.com/environment/2022/sep/26/camino-to-cop26-climate-pilgrims-walk-135-miles-to-promote-film


Komentarze

  1. englishdiary27 września 2022 10:35

    I understand that walking rather than driving was in fact taking a stance in the climate crisis dispute?

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